Why my Christmas sales are lower than other months
In the world of retail Christmas is the season to be jolly, because the holiday rush makes up a major component of nearly every store's yearly revenue. The holidays are when the dollars leave the wallet, and the customers leave ladden down with packages. So why is my store so slow?
Oh there's been a slight increase in traffic into the store, but nothing like our summer months. Sales are down, activations are generally down and most of the people who are coming into the store are either coming in with problems or just doing the regular daily business of owning cell phones.
The trouble with cell phones and Christmas is that they're kind of a shitty gift. They're great if you're a parent buying you kid a phone, because you're going to be paying for their contract anyway, but for almost anyone else it's really bad. Why?
First off most phones are hundreds of dollars cheaper on a contract than they are to just buy. So why buy someone something for $500 that they can get for $75 on their own? To get it at that cheaper price requires a contract but very few people want to be giving someone a three year comitment to a monthly payment plan.
Santa: "Hello Timmy I got you a new cell phone. It's just going to cost you $43 a month for the next three years."
Timmy: "Fuck you Santa."
